Cockroach In My Orange Juice

Would you take a sip from a cup of orange juice that had a sterilized cockroach dipped into it? Most people won't. It reminds me of the question, would you eat a bowl of live crickets for $1000? The more important question, how big is the bowl? But back to the sterilized cockroach. There's actually research being done on the "yuck" factor. It's all about what in elementary school we called Cooties. It's the idea that when something repulsive touches something benign, the latter, even if it's unchanged physically, becomes infected. The study is being used for supermarket science. For instance, should you stock diapers (what enters your mind when you think diapers-yuck, stinky poo!) by baby food. Will the image of stinky diapers cause you to bypass or buy less baby food? Would you want to see toilet paper by the cookies? Probably not! So the next time you're in the grocery store, notice how the shelves are stocked. You'll probably see that brand name products are placed on the left side of the display and the lesser known brands to the left. The reason we read from left to right. It's all about supermarket science! These are the days my friend.
Jim "Train"