Monday, June 25, 2007

Dove's Evolution Ad Tops at Cannes

The 76 second Dove ad for its beauty care brand, took best of show at the 54th Cannes International Advertising Festival. The time lapse video shows how much makeup artistry and photo retouching it takes to turn a pretty but normal woman into a beauty illusion on a billboard. I remember seeing this before and showing it at Campus Life. It's amazing! See it for yourself. The great teaching point is, don't believe everything you see! These are the days my friend.
Jim "Train"

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